Influencer Activation | Video Demo | Product Launch | Pinterest, YouTube & Facebook Live
No One Cares About Disposals.
Trust Us, We Did the Research
So, how do you get people to pay more for something they never see and could care less about? You do the most entertaining thing you can do - imagine everything you could put down it then film the carnage.
And, in the process you turn something people don’t care about into content they can’t turn away from.
We created over a hundred videos for Pinterest and another hundred + for YouTube. We use Pinterest’s keywords and SEO to infiltrate people’s feeds with content when they were searching for recipes. We even defied the idea that people won’t watch anything longer than 15 seconds by getting them to watch a 7+ minute video of the carnage.
Moen GX VS. Everything* Case Study
Influencer + Brand Hybrid Approach
We partnered with influencer, Ben Uyeda of Homemade Modern, who played host to a Facebook Live kickoff event. In parallel, Ben created his own unique content that he shared on his own channels at the same time we were sharing the content Ben starred in on the brand’s channels in a coordinated effort that drove awareness and engagement.
Ben Uyeda of Homemade Modern Facebook Live Demo
The 7-minute Supercut that people actually watched every bit of